Link Sharing Etiquette on Reddit: A Handy Guide for Entrepreneurs 🗣
Navigating Reddit's unspoken rules and customs can be challenging, especially when it comes to sharing links. As an entrepreneur, you're eager to share your business with as many people as possible, but getting it wrong could result in negative attention or even getting your post removed.
This article offers a practical and insightful guide on Reddit's link sharing etiquette to help you communicate effectively with potential customers.
Understand the Community Standards
Each subreddit on Reddit has its own distinct culture and set of rules, which often includes guidelines about sharing links. Before posting anything, take the time to read the subreddit's rules. Some subreddits may discourage self-promotion outright, while others may be more lenient, as long as the link is relevant and adds value to the discussion.
Balance Self-Promotion with Contribution
Reddit values authentic engagement over blatant self-promotion. A common guideline is the 9:1 rule, suggesting that only 1 out of every 10 of your posts should be self-promotional. This doesn't mean you should spam nine random posts just to share your link - instead, engage meaningfully with the community. Comment on other people's posts, share interesting content unrelated to your business, and become an active, respected member of the community.
The Art of Dropping Links
Your post's body is usually not the best place for your link, as self-promotional posts are more likely to get removed. Comments, on the other hand, are usually a safer place. Wait until your post gains traction, then add a comment with further information and a link to your website. This also creates an opportunity for you to engage with the community in the comments section. Your Reddit bio is another potential spot to include your link. People often check the profile of users who post interesting content or insightful comments. Making sure your bio is engaging and includes a link to your website could generate more traffic.
Understand the SEO Value of Reddit Links
While Reddit links are "nofollow" links, meaning they don't directly contribute to your site's SEO ranking, they can still generate substantial referral traffic and indirectly boost your SEO. High engagement on your Reddit post can make it rank on search engine results, which means more visibility for your link. Moreover, other sites may find your content through Reddit and link to it, creating valuable "dofollow" backlinks.
Be Patient and Persistent
Not all your link-sharing attempts will be successful. Some posts might get removed, while others might not get as much attention as you'd hoped. But remember, Reddit is a long-term game. Consistency and authentic engagement are key.
Take Advantage of RedLegions!
While this guide can help you navigate the complexities of link sharing on Reddit, RedLegions makes the process easier and more effective. Our tool allows you to find targeted leads based on keywords and the subreddits they comment in, enabling you to reach the right people with your links, without needing a Reddit account.
Reddit can be a powerful platform for promoting your business, as long as you approach it with respect and understanding. By following these practical link-sharing tips and making use of RedLegions, you can tap into Reddit's potential to engage with your target audience and grow your business.